It looks like Madonna's Material Girl is ready for a new face.
Kelly Osbourne will replace Taylor Momsen as the new spokeswoman for the clothing line helmed by Madge and her daughter Lourdes Ciccone Leon, the Material Girl Collection blog announced on Monday.
"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks," a rep told Us Weekly.
The announcement shouldn't come as a huge surprise for readers of Lourdes' MG blog, where she recently posted that the brand was "desperately seeking" the next face.
As for the last face, Taylor's first advertisement for the Material Girl line only debuted in July, and as recently as August, she helped the brand launch at Macy's in New York City, where she also performed a free concert. The 17-year-old "Gossip Girl" star, who is keeping busy as a spokesmodel for John Galliano's perfume, had nothing but well-wishes for Kelly via Twitter this morning though.
"Congrats to @MissKellyO for being the next Material Girl, it doesn't get bigger than Madonna! U look beautiful!" Taylor tweeted.
Kelly hasn't yet released an official statement but she did retweet the announcement by @materialgirlcol and on Thursday tweeted this cryptic message: "i am having the best week ever i cant wait to tell everyone about what i did yesterday! but they made me sign a confidentiality contract 
"
Well, luckily she didn't have to keep that secret quiet for long! Congrats Kelly!
What do you think about Kelly being the new face of Material Girl?